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About Us

SIHRA News is the official Magazine of South India Hotels and Restaurants Association’s (SIHRA). SIHRA which was incorporated in 1951 constitutes the southern region of Federation of Hotel and Restaurants Associations of India (FHRAI). Now with 1,200 Hotel and Restaurant members SIHRA has become a pre-eminent trade association for the hospitality industries in Telangana, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and UN of Puducherry. SIHRA’s objective of encouraging, promoting and protecting the interests of member establishments is being significantly facilitated by the magazine SIHRA News. Metro Mart is the official publishers of SIHRA News.

SIHRA News provides the latest updates in the hospitality industry, articles and features on the industry development, opinions and suggestions of its members on pertinent issues, interviews and much more. Our Clientele include Hotels, Resorts, Restaurants, Tour Operators / Travel Consultants, Hospitality educational institutions, Airlines, Corporate houses, Indian Consulates and Embassies, India Tourism offices within India and abroad, Tourism officials of various states in India.